Built on tradition

In 2009, the family team of husband and wife Trevor and Jo Fuller, along with their son, Sam opened their first first butcher’s shop in the village of Sheering near Bishop’s Stortford. After a number of successful years, Fullers Family Butchers relocated to Brett’s Farm in the beautiful village of White Roding, bringing with them a long-standing reputation for traditional, locally sourced, quality produce, along with their distinct, personalised approach to good old-fashioned customer service.

In late 2018, Trevor and Jo stepped back from the business and Sam Fuller became sole owner of the business. Wanting to bring his own, unique personality into the business and with a ton of ideas to even better serve his customers, Sam took the decision to rebrand the business. And so, in early 2019, Meat & Cleaver was born.

At the heart of our new brand ‘Meat & Cleaver’ is a celebration of everything that made Fullers Family Butchers so special. We’ve combined these different aspects of our business including, quality meat, highly-skilled butchery and a drive to adapt what we do to fit the lifestyles of our customers, all come together to deliver a flexible, first class service to our customers.

Our vision now is to create a modern brand, intune with our customers and their busy lives. We know our customers value quality, along with the knowledge that we are passionate about the welfare of animals from which our free range meat comes. We pride ourselves on delivering the tastiest, healthiest, quality meats to your family’s table.

Sam Fuller - Meat & Cleaver
Meat & Cleaver Divider
Meat & Cleaver: Our Mission

Our Mission

If you love cooking, you’ll know how important it is to talk to your butcher when buying the perfect cut of meat. A real butcher knows everything there is to know about his meat and can recommend the best cuts for your recipe.

Our vision now is to create a modern brand, in-tune with our customers and their busy lives.

We know our customers value quality, along with the knowledge that we are passionate about the welfare of animals from which our free range meat comes. We deliver quality meats throughout the UK keeping original, traditional values in our approach.